Why Content Matters in the Web Design Process

Why Content Matters in the Web Design Process

If you ask someone what they think goes into web design, they’re likely to list off things like colours, palettes, graphics, layouts, and placement. And they wouldn’t be entirely wrong, but they’d be leaving out the keystones of a successful website: great content and...
Accessibility on the Web and Why It Matters

Accessibility on the Web and Why It Matters

Every day, most of us access our favourite websites without too much difficulty. We click on links, interact with forms, read articles, and watch videos. We use the web to do our banking, manage our businesses and finances, connect with loved ones, or simply pass the...
Ways to Improve Your Website’s User Experience

Ways to Improve Your Website’s User Experience

In today’s digital landscape, your website is more important than ever before. It’s a 24/7 salesperson that provides interactions between your business and the internet world at large. For all intents and purposes, it’s the face of your business; your digital...
The Basics of Starting an E-commerce Business

The Basics of Starting an E-commerce Business

Getting Started in E-commerce Creating a successful e-commerce business is uniquely challenging. It has all the same considerations of a brick-and-mortar business but with the added nuances of the technology world tacked on for good measure. It’s no wonder there are...
How to Hire the Right Web Designer for Your Project

How to Hire the Right Web Designer for Your Project

It is the desire of almost every business owner to create a unique website that stands out from the competition and drives striking results. However, this can be difficult to achieve if you do not have the right expert to partner with you. To attain a quality and...
6 Qualities of a Stellar Landing Page

6 Qualities of a Stellar Landing Page

Your landing page is the first impression site visitors have of your brand. You must juggle many factors, including grabbing attention, keeping it and driving the user toward a logical action. Hubspot’s State of Marketing Report surveyed 3,400 marketers from...
Top Website Tips for Small Business in 2020

Top Website Tips for Small Business in 2020

You’re hoping to gain more exposure for your small business. As such, you’re looking to build a business website. The only problem is: you’re not quite sure how. That’s why you’re here. You’re looking for a few tips....
5 Tips to Creating a Beautiful Minimalist Website

5 Tips to Creating a Beautiful Minimalist Website

75% of internet users will judge a company’s credibility based on their website’s appearance alone. Why risk losing potential customers? Instead, designing a minimalist website can ensure you declutter and strengthen your brand. A minimalist website puts...
7 Newsletter Best Practices You Need to Implement Today

7 Newsletter Best Practices You Need to Implement Today

While there are thousands of email campaigns that sent each day, the average open rate is 22.86%. If you’re spending hours gathering content for your next newsletter, that statistic seems depressing. A marketing newsletter is a great way to connect customers with your...
The Above the Fold Website Rule

The Above the Fold Website Rule

Quick! When’s the last time you picked up a newspaper? Wait, can you even buy a physical newspaper anymore? Although they’re outdated, they were wildly popular for a reason. However, the internet has taken over. It’s easier than its ever been to find...