The internet is literally a sea of content with brands competing to be noticed. Marketing online can be a whirlwind of work and it can be a hard thing for many businesses to do. Today we are having a look at a method of marketing known as PPC, or pay per click, and how you can use this to generate leads and better your standing in your industry. More specifically we will explore the top seven elements of creating a successful Google Ads campaign.
1. Define Your Goals
Marketing, in any form, costs money and PPC is no different. In order to maximize marketing success while minimizing how much you are spending you need to have a clear end goal. Or, you could end up spending all of your money on advertising while never getting anything back. Plus, knowing what you want to achieve can help when you sit down with a team to develop your PPC campaign. Your goal could be to make 10 sales, 100 new followers, or simply to share a piece of content. Whatever it is, have it ready before you begin or hire an agency for PPC.
2. Use Good Keywords
In order for you to make the most out of your Google pay-per-click campaigns, you need to think about the keywords that you are using and how best to market to the right people. Keywords are any word or phrase that can be used to search your company online. So for example, the keyword “PPC Agency” would bring back results for an advertising agency like nuBranch Media. Make sure you choose the best keywords which are relevant to your brand and this will help you when you come to set up a campaign. You can also consider collaborating with an SEO consultant to help nail your keyword usage across your ad campaign.
3. Don’t Waste Time On Bad Keywords
No, this doesn’t mean swear words. When it comes to choosing the keywords for your ad campaign it is important not to waste time on low-performing ones. If you perform your keyword research on a site such as searchmetrics.com, for example, you will notice that there are some keywords that have no clicks or no impressions. When creating a new campaign you should avoid cluttering your campaign with these types of keywords because they won’t bring in much traffic, if any at all.
4. Choose Negative Keywords
When making a Google pay per click campaign you will want to use keywords to attract the right people to your brand. On the other hand, you will also want to be aware of irrelevant keywords and avoid them to make sure you only attract visitors looking for what you offer. That’s where Negative Keywords come into play. Negative keywords will prevent your Ad from being seen by people searching for products or services not related to your business. For example, if you are a web design company, you don’t want your Ad to be seen by people searching for “web design courses” or “web designer salary”. In this example, you will want to add the keywords “courses” and “salary” to your negative keyword list.
Creating a list of keywords to avoid will ensure your advertising budget is not wasted on irrelevant searches.
5. Have A Catchy Headline
The next stage of making a Google ad is to create a catchy headline for the advert. This can include your offer or a line about your business, but you have to make sure that it is professional and easy to understand. When thinking about Google pay per click you need to make sure that people can easily access information and get the idea of what you are saying within a quick sentence. You’re only allowed 30 characters for the headline, so you need to get creative. Make it catchy and make sure that the sentence flows well.
6. Have An Attractive Description
The description of your Google ad is your chance to communicate your company’s value to the potential customer. After you grab their attention with the headline, it is the description’s job to draw them in. The key to writing a good description is to let the customer know what sets your company apart and what benefit your product or service will bring them. It’s helpful to mention any promos or discounts you may be offering in your Google ads descriptions as well. Everyone loves a great deal.
7. Choose A Location
It is crucial for you to choose a location where your ad campaign will be targeted because this can further narrow down and target the right people for the advert. If you are a local business looking to extend your reach, you might want to place a radius of miles around your location and only focus on these people. Make sure that you also consider languages and culture when you prepare an advert and be sure that the people viewing it will understand and appreciate the advert.
Run A Successful Ad Campaign
Running a successful ad campaign requires time, patience, and preparation. If you follow these tips, you will be well on your way to achieving the goals you set out from the beginning, but this is only the start. What you ultimately need is a team of experts on your side to ensure it goes off without a hitch. Luckily, nuBranch Media can help you achieve your marketing goals, whether you are using Google PPC, strategic marketing, or SEO.