Google Pay Per Click
Toronto Pay Per Click Service optimized to bring more customers to your website!
Google PPC Campaigns That Deliver More Leads!
If you’re new to digital advertising, Google Adwords is Google’s advertising platform where your Ad can be seen by potential customers searching for your products and services. Your Ad and those of your competitors are part of a bidding system – you are essentially bidding on keywords that will trigger your Ad to appear in online searches.
Google ranks each Ad based on two key factors: your maximum bid and the quality score of your Ad. The quality score is a metric that determines how relevant your Ad is, determined by factors such as the Ad relevance, the landing page and the click-through-ratio to name a few. The higher the quality score, the better odds that your Ad will be shown first.
Toronto PPC Campaign Management
To run a successful Adwords campaign, nuBranch Media starts by performing an extensive keyword research and competitor analysis. This reveals the terms and keywords to use in your campaign that result in guaranteed qualified traffic, higher click-through ratio (CTR) and a lower cost per click (CPC).
Once keywords are identified, several Ads are created with unique and creative headlines and descriptions ensuring your Ads will stand apart from the competition, resulting in more clicks
Finally, a high converting landing page is created, ensuring consistent messaging is maintained throughout the advertising journey. This leads to a better user experience, and better odds of conversion.
Unlike traditional advertising, with Google Adwords you only pay when someone clicks on your Ad. Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.
The first step in any digital advertising campaign is keyword research. For your Ads to be displayed to the right audience, you need your campaign to use the right keywords. nuBranch Media will discover what keywords will produce the best results for your business.
PPC advertising is highly competitive. Understanding what your competitors are doing can uncover opportunities for your own advertising campaign. Our PPC experts will find out what keywords your competitors are using and whether they are a good match for your campaign.
Creative Ad Copy
For your campaign to be successful, your Ad needs to stand out from the competition. Better Ad copy means your clicks will go up, and your cost per click with go down. Our creative team will experiment with several headlines, value propositions and calls to action for maximum results.
Landing Page Development
Your messaging needs to be consistent across the entire advertising journey. The page people see after clicking on your Ad needs to provide a specific value proposition and a clear call to action. Landing pages we create for your campaign will result in better conversion, and lower cost per click.
The success of your campaign is measured by the number of conversions – how many people call your business or fill out your contact form. Tracking conversions helps identify which areas of the campaign are working and not working, in order to optimize bids, ad text and keywords.
Tweaking & Optimization
A PPC campaign is not a “set it and forget it” exercise. Ad campaigns need to be monitored and analyzed. Poorly performing keywords can be removed, and others added to negative lists. nuBranch Media will analyze and tweak your campaign to make sure your Ad is only shown to the right audience.
86% of consumers use the internet to find a local business. By displaying your Ads on the biggest advertising network, you make sure your business is found by potential customers!
Google Adwords Plans & Pricing
No contract required. Cancel anytime!
If you have any questions about our Toronto Pay Per Click Services, please don’t hesitate to contact us.
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21 Kodiak Crescent #200
Toronto, ON M3J 3E5