Pay Per Click Experts
Toronto PPC Campaign Management
Experienced Google Ads management for better conversions, and lower cost per click.
To run a successful Ads campaign, nuBranch Media starts by performing an extensive keyword research and competitor analysis. This exercise reveals the phrases to use in your Ad campaign. Using the right keywords can result in better quality leads, and a lower cost per click (CPC).
Once your keywords are identified, the next step is to create the actual Ads. Crafting unique and creative headlines and descriptions ensures your Ads will stand apart from the competition, resulting in more clicks.
Finally, a high converting landing page is created, ensuring consistent messaging is maintained throughout the advertising journey. This leads to a better user experience, and better odds of conversion.
Google PPC Campaign
Google Ads is an advertising platform where ads can be seen by potential customers searching for specific products and services. Your Ad and those of your competitors are part of a bidding system. You are essentially bidding on keywords that will trigger your Ad to appear in online searches.
The top search results on a a Google search page are PPC listings. Advertising on Google means you can generate immediate and high quality traffic to your website.
Google ranks each Ad based on two key factors: your maximum bid and the quality score of your Ad. The quality score is a metric that determines how relevant your Ad is. This is determined by many factors including the keywords, the Ad copy, the landing page and the click-through ratio and more. The higher the quality score, the better odds that your Ad will be shown first.
Features & Benefits
The first step in any digital advertising campaign is keyword research. For your Ads to be displayed to the right audience, you need your campaign to use the right keywords. nuBranch Media will discover what keywords will produce the best results for your business.
PPC advertising is highly competitive. Understanding what your competitors are doing can reveal valuable insights and opportunities. Knowing what’s already working for your competitors can give our PPC experts the advantage when setting up your own campaign.
Your Google Ads need to stand out from your competition. Better Ad copy means your clicks will go up, and your overall cost per click with go down. Our creative Google PPC team will experiment with several headlines, value propositions and calls to action for maximum results.
Your messaging needs to be consistent across the entire advertising journey. The page people see after clicking on your Ad should provide a specific value proposition and a clear call to action. We create Landing Pages that will result in better conversions, and a lower cost per click.
The success of your Google PPC campaign is measured by the number of conversions. That’s how many people call your business or fill out the contact form. Tracking conversions helps reveal how effective the Ad campaign is running and helps us optimize bids, ad text and keywords.
Tweaking & Optimization
A PPC campaign is not a “set it and forget it” exercise. Ad campaigns need to be monitored and analyzed. Poorly performing keywords can be removed, and others added to negative lists. nuBranch Media will analyze and tweak your campaign to make sure your Ad is only shown to the right audience.
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