Pay Per Click Experts
Toronto PPC Campaign Management
Experienced Google Ads management for better conversions, and lower cost per click.
To run a successful Ads campaign, nuBranch Media starts by performing an extensive keyword research and competitor analysis. This exercise reveals the phrases to use in your Ad campaign. Using the right keywords can result in better quality leads, and a lower cost per click (CPC).
Once your keywords are identified, the next step is to create the actual Ads. Crafting unique and creative headlines and descriptions ensures your Ads will stand apart from the competition, resulting in more clicks.
Finally, a high converting landing page is created, ensuring consistent messaging is maintained throughout the advertising journey. This leads to a better user experience, and better odds of conversion.
Google PPC Experts
Award Winning Agency
nuBranch Media offers award winning digital marketing services for local businesses in the Greater Toronto Area. With years of experience creating and managing Google Pay Per Click Advertising Campaigns, we know what it takes to create compelling Ads and drive targeted customers to your website. Contact our website design experts for more details.
Targeted Customers
Google PPC Campaign
Google Ads is an advertising platform where ads can be seen by potential customers searching for specific products and services. Your Ad and those of your competitors are part of a bidding system. You are essentially bidding on keywords that will trigger your Ad to appear in online searches.
The top search results on a a Google search page are PPC listings. Advertising on Google means you can generate immediate and high quality traffic to your website.
Google ranks each Ad based on two key factors: your maximum bid and the quality score of your Ad. The quality score is a metric that determines how relevant your Ad is. This is determined by many factors including the keywords, the Ad copy, the landing page and the click-through ratio and more. The higher the quality score, the better odds that your Ad will be shown first.
Toronto PPC
Ad Campaign
Features & Benefits
Keyword Research
The first step in any digital advertising campaign is keyword research. For your Ads to be displayed to the right audience, you need your campaign to use the right keywords. nuBranch Media will discover what keywords will produce the best results for your business.
Competitor Analysis
PPC advertising is highly competitive. Understanding what your competitors are doing can reveal valuable insights and opportunities. Knowing what’s already working for your competitors can give our PPC experts the advantage when setting up your own campaign.
Creative Ads
Your Google Ads need to stand out from your competition. Better Ad copy means your clicks will go up, and your overall cost per click with go down. Our creative Google PPC team will experiment with several headlines, value propositions and calls to action for maximum results.
Landing Pages
Your messaging needs to be consistent across the entire advertising journey. The page people see after clicking on your Ad should provide a specific value proposition and a clear call to action. We create Landing Pages that will result in better conversions, and a lower cost per click.
Conversion Tracking
The success of your Google PPC campaign is measured by the number of conversions. That’s how many people call your business or fill out the contact form. Tracking conversions helps reveal how effective the Ad campaign is running and helps us optimize bids, ad text and keywords.
Tweaking & Optimization
A PPC campaign is not a “set it and forget it” exercise. Ad campaigns need to be monitored and analyzed. Poorly performing keywords can be removed, and others added to negative lists. nuBranch Media will analyze and tweak your campaign to make sure your Ad is only shown to the right audience.
Transparent Pricing
Google PPC Plans
No contract required. Cancel anytime!
Essential
Budget < $1000- 1 Product/Service
- Budget Under $1000
- Keyword Research
- Competitor Analysis
- Conversion Tracking
- Landing Page Creation
- Creative Ad Copy
- Negative Keywords
- Google Search Ads
- Google Display Ads
- A/B Testing
- Monthly Reporting
Business
Budget < $3000- Multiple Product/Service
- Budget $1000 – $3000
- Keyword Research
- Competitor Analysis
- Conversion Tracking
- Landing Page Creation
- Creative Ad Copy
- Negative Keywords
- Google Search Ads
- Google Display Ads
- A/B Testing
- Monthly Reporting
Business Plus
Budget < $5000- Multiple Product/Service
- Budgets $3000 – $5000
- Keyword Research
- Competitive Analysis
- Conversion Tracking
- Landing Page Creation
- Creative Ad Copy
- Negative Keywords
- Google Search Ads
- Google Display Ads
- A/B Testing
- Monthly Reporting
Top PPC Questions
Frequently Asked
What is Google AdWord or Google PPC?
PPC stands for Pay Per Click. It’s a type of digital advertising where advertisers (that’s you) pay when someone clicks on their ads. Google Adwords (now called Google Ads) is the most popular Pay Per Click platform accounting for almost 90% of all PPC spend.
By selecting the right search keywords, crafting a click-worthy Ad message and putting together a high converting landing page, you are able to drive highly targeted leads to your website.
Do I need a Landing Page for my campaign?
The landing page could be any page on your website, including the home page. It’s the page visitors see when they click on your Ad. But often those pages are cluttered with lots of information about your company, services and other pieces of information not related to your Ad. This can be confusing to the visitor and potentially impact the effectiveness of your campaign.
A landing page developed specifically for your campaign will provide a consistent experience for the visitors, improve your Ad’s overall Quality Score and lower your cost per click.
Why do I need a Google Ad Specialist to manage my campaign?
Ad campaigns need constant monitoring. They’re not a one time set it and forget it exercise. The job of a Google Ad specialist goes beyond simply creating a campaign, and developing the Ad copy. The specialist will also monitor progress to optimize performance. This is done by reviewing search query reports to identify keywords that need to be eliminated from your campaign. Adding these “negative” keywords ensures you Ad is only triggered for searches relevant to your campaign.
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