75% of internet users will judge a company’s credibility based on their website’s appearance alone. Why risk losing potential customers? Instead, designing a minimalist website can ensure you declutter and strengthen your brand.
A minimalist website puts your users at the forefront. By improving their user experience, you’re encouraging people to explore.
Then, you can turn those happy website visitors into satisfied, paid customers.
Eager to update your website this year? Break down the clutter with these five super-effective tips for creating beautiful minimalist websites!
1. Keep It Simple
The first step when creating a minimalist website is to focus on simplicity. Many people, however, struggle to balance their content within a clean simplistic design.
Start by organizing your information using modular grids. This will help you visualize how the information is organized. At the same time, your visitors will have an easier time making logical connections between different pieces of content.
Next, consider the order of your various website elements.
Keep the design simple so the page doesn’t look cluttered. Choose key elements to focus on and emphasize. That way, your readers will take notice.
A simplistic design will help your visitors focus on specific pieces of content. For example, let’s say you want to increase conversions on your website. You can place a brightly coloured button strategically using white space to draw the eye.
In order to create beautiful minimalist websites, more designers are focusing on white space. Leaving enough negative space around various website elements will help visitors focus on your content. At the same time, it declutters your website.
In addition to drawing attention, spacing can help improve readability and better emphasize certain elements.
You can even use symmetry and alignment to play with white space. For example, consider unusual vertical navigation. You can also align elements slightly outside the center of the page to play with perception.
As you improve your minimalist website, get rid of anything you don’t need. Does it benefit the user? If not, it can go.
2. Add Colour & Contrast
Try to keep your colour palette simple as well. White websites are becoming more popular. However, black websites are becoming a go-to solution as well.
If you don’t want a black and white site, try to select one colour to help your pages pop. Use that single colour consistently to maximize its effect.
Bright colours are fun and capture the user’s attention. Too much colour, however, can become irritating. Instead, you want the right balance to ensure your website attracts attention and keeps people exploring.
3. Prioritize Usability
According to Adobe’s research, 59% of customers will do business with a company based on good design. Meanwhile, 46% of respondents said they won’t purchase from a brand if the website or mobile experience is poorly designed. When creating a minimalist website, you want to prioritize your customers.
Positive user experience (UX) will encourage your visitors to explore your content. The site itself should feel simple and intuitive. Otherwise, your visitors will leave frustrated.
You can use user interface (UI) elements such as buttons for scrolling to improve the UX. The easier your site is to use, the more time people will spend on it.
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4. Consider the Content
Your content should remain the main focus of your design. Even with a beautifully designed website, your copy and content are the reasons your visitors are there.
A beautiful website that lacks relevant content or call-to-action (CTA) language, on the other hand, won’t benefit your business.
Make sure you use design elements that help communicate your content effectively. This includes bullet lists, infographics, and other clean elements.
When designing your website, make sure each piece of content has a purpose. What’s your intention for each element? Considering your intentions will help you further cut out the clutter.
5. Uniting Smaller Details
There are many smaller pieces that tie your entire minimalist website together. These can include:
- Imagery and elements
Tying these elements together can improve the overall user experience.
Choosing the right images can evoke an emotional response in your visitors. Use large, bright, high-quality images that fit your website’s overall vibe.
It’s important not to use these images as decorations. Instead, they should serve a purpose as part of your website. Otherwise, the wrong image can ruin the overall impact of your minimalistic website.
First, you want to set up your navigation so it’s easy to use. Try removing unnecessary navigation buttons. However, it’s also important to make sure you’re not hiding links or important pages.
Make sure your website is easy to navigate on mobile devices as well.
Many websites use a menu button that encapsulates other navigation buttons within it.
Typography is an important element when creating beautiful minimalist websites as well. The wrong font can can hurt your minimalistic design. Instead, you need to look for clean, easy-to-read typography.
Explore different fonts that exist in one or two types of families. Then, create a hierarchy of font elements. You can then highlight different words or phrases with varying colours.
If you’re unsure about the font, change it. Finding the right font will improve readability and encourage visitors to continue exploring.
Imagery & Elements
When using heavy page elements, try to create harmony from one item to the next. Adding additional negative space or lighter elements between larger pieces can help.
For example, many minimalist websites are overloaded with text. To keep your page balanced, consider using a counterweight. This will help ensure your website doesn’t appear bulky and one-sided.
Small details such as geometric objects, flying signs, and underlying will help balance your content. At the same time, these little elements separate bulkier objects and direct visitors to keep reading.
Make It Minimal: 5 Effective Tips for Creating a Beautiful Minimalist Website
Minimalistic designs are an ever-popular website trend. With your own minimalist website, you can encourage visitors to explore and improve their user experience. As a result, you’re more likely to turn those visitors into paying customers!
Eager to get started? Get in touch with us today to discover how we can help!