There’s nothing more important for the survival of your small business than the popularity of your website.
The layout and design aren’t just important for how cool your website looks. It also plays a major factor in your search engine optimization (SEO).
Don’t you want your site to be the first one that comes up when people Google what you’re selling?
The internet changes at rapid speeds now. It may feel like it’s impossible to keep up on the latest fads. That’s why it’s so important to stay up to date with web design trends before your website is left behind.
Trendy designs actually enhance your website SEO. If people can’t find your business online you will fail. This is more important than staying cool, this is survival!
To keep your website from looking stale, you need to keep up with the latest trends. Take a look at the hottest web design trends that we’ll see in 2019.
But First, Mobile
As of a few years ago, people are now using their phones more than their desktop computers for internet use. So why is your website still optimized for a desktop screen?
The biggest trend in 2019 is for all website to be first and foremost optimized for mobile devices. That means a vertical layout that’s easy to navigate and load. Your desktop layout should be adapted from your mobile one.
Google now takes into consideration your mobility when ranking SEO. Get with the times and go mobile first!
Website Layouts Will Be Marie Kondo-ed
Everyone is reorganizing their homes based on the popular Netflix series Tidying Up With Marie Kondo. In the show, she teaches people how productive they can be living a clutter-free life.
Her philosophy can also be applied to website layout in 2019. Gone are the days of bombarding your guests with multiple texts and headlines. Today, people are looking for a fresh, streamlined browsing experience.
This is not counter-intuitive to the trend of long-form articles. Websites will have more and more text but presented cleanly and easy to read. Make Marie Kondo proud and clean up your site!
People Are Taking Logos More Seriously
In the most recent tech boom, companies were seen using playful logos.
But recently, popular companies like Uber, Mailchimp, and Marketo have revamped their initial logos to look much less eccentric. This plays into the Helvetication of fonts over the last decade.
Everyone is trying to look sophisticated and mature.
Though this makes things a bit less fun visually, it makes sense for your business. These fresh new tech companies want to be peers with businesses that have been around for years. In order to be ubiquitous, they need to fit in.
You should consider the same tactic for your business.
Chatbots Will Take Over the World Wide Web
You’ve probably noticed this trend encroaching on a lot of the sites you visit. There’s a small chat box in the bottom right corner of the page. The text in this box is directed to you, asking if you need help.
As AI advances, this type of customer service will only become more and more prevalent. For a small business like yours, these Chatbot functions can really make up for a lack of employees. You can outsource your customer service to a programmed bot.
Since this tech is based on machine learning they will also get to know your customers better than you do. In the near future, your website will be able to infer what your customers want before they know!
Luddites may fear an eventual robot uprising. But these Chatbots are a great tool to help your small business grow.
Illustrations Will Be In Your Face
3-D illustrations are back in a big way. This doesn’t mean that your site’s visitors will need some kind of eyewear to enjoy your site. It’s simply just that illustrations are becoming more sophisticated.
Web designers are adding depth and details to human characters on sites to create an avatar-driven verisimilitude for online shoppers. These illustrations will help people see themselves more personally interacting with your brand.
The style of these 3-D illustrations is not venturing into the uncanny valley. They are blending state of the art shadings and color palettes with charming vintage aesthetics.
Help your consumers see themselves in your website by getting 3-D illustrations designed.
Video Backgrounds Will Continue to Reign
The main goal for your website will always be to get people to stay there longer. This is another main factor in SEO. It’s also the best way to get people to patronize your business.
Despite the movement towards minimalism, videos are still the most eye-catching way to get people to stay on your site. With advancements in streaming, they won’t slow down your visitor’s experience.
A background video makes your site instantly more modern. You don’t need to recreate Titanic to engage your audience. A short, sleek video can raise your branding game by giving your website a high-end feel.
Speed Is Paramount
All these trends lead to the most important factor in website popularity: speed. Typically people won’t wait more than three seconds for your site to load. If your website doesn’t load in time, you are going to lose out on that traffic.
Speed is also yet another factor in SEO. Google ranks sites higher if they load faster. If you want to have video components and high-res graphics, make sure it doesn’t take too long for them to load.
Your customers could be on another web site before they are able to see how great yours is.
Keep Up With These Web Design Trends
Don’t let your website become old fashioned. It’s important for your business to stay up to date with the latest web design trends.
Feeling overwhelmed by the ever-changing trends in tech? Contact us if you need help keeping up with the pack.
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