You might be losing money in your business every single day and not even know it. Your website could be leaking money the way an open window leaks heat during winter.
How is that possible? A study by data scientists at Harvard, the University of Maryland, and the University of Colorado found that people will make a snap judgement on your website’s design in a split second. At that moment, they’ll decide if they want to look further or do business with you.
Do you want website design tips to make sure that your website is making money for your business instead of losing it? Keep reading to discover the top design tips that are backed by research.
1. Be Consistent with Your Brand
Does your website reflect your brand? Is your site consistent with all of the other marketing you do? The fact is that brand consistency leads to sales, as much as an increase of 23%.
Your site can be more consistent in the fonts and colours used. You want to make sure that the content and marketing messages are consistent across all marketing channels.
2. Load Speed Matters (A Lot)
You could be losing site visitors because your site takes too long to load. Google did a study of mobile load times and bounce rates. A bounce rate is the percentage of users who leave your site right away.
The study found that the longer your site takes to load, the probability that website visitors would bounce would increase exponentially. That would seem to make sense on the surface.
The study revealed that the average person would wait three seconds for a site to load. The lesson here is that you need to make your site as fast as possible. There’s also a correlation between site speed and conversions.
3. Get Your Headline Right
Have you ever shared an article without reading the headline? You’re not alone. About 59% of people will share an article because the headline was compelling.
The headlines on all of your site’s pages and blog posts are incredibly important. It’s often the first thing that people will read. Based on that headline, they’ll decide if they want to keep reading or not.
4. Use CTAs Responsibly
A CTA is a call to action. It’s the one thing that every page on your website should have. When people visit your website, you need to make it clear what the next step is for them to take.
You may want them to sign up for your newsletter or book an appointment. Each page should have one, and only one, CTA. It should be big, bold, and in a colour that stands out.
5. Make Your Content Scannable
It used to be common for websites to have a little bit of content and then have people click on other pages for more. That might help you accumulate more page views, but there is no other benefit to the user experience.
A small amount of content may hurt your SEO, too.
Don’t be afraid to have long pages of content. You don’t want your pages to be a wall of text, though. Use a mix of text, images, and make it scannable. Users rarely read your content word for word. In fact, only about 20% of your page will be read.
What does a scannable design look like? Use a lot of paragraphs and headings. Ideally, a paragraph should be 2-3 sentences. Use a lot of bullet points. Bold or highlight text.
6. Use Images Wisely
Did you know that if you have an image of a person that looks up, your audience will look up to see what they’re looking at?
That’s a great way to direct attention to important text. For example, you may have an image on the left side of your home screen where people are looking up at the right side towards the headline.
The user will then know that they should look at the headline. If you have a well-crafted headline, you can entice a person to keep reading.
7. Know “The Fold”
There’s a term in website design that’s taken from the days of newspapers. That’s “The Fold.” Newspapers are almost always folded in half. The content that appears at the top is “above the fold.”
The articles above the fold are almost always the most important news articles of the day.
Websites function in a similar way. The fold is the content that appears first before a person has to scroll down. That’s where most of the time is spent.
The job of the content above the fold is to keep the person engaged so they’ll stay on your site.
8. No Need to Have Sliders
Website owners tend to love sliders on the home page because they can showcase different types of services.
The thing to note here is that people rarely go past the first slide. Plus, sliders can slow down your site. You may be compromising performance for no real reason.
9. Keep Your Site Responsive and Simple
In website design, you have to account for people accessing your site on many different types of devices. People are using their phones more than ever to search the web for information.
What does that mean for you and your website? Simplicity matters. So does a responsive site, which will adjust your site according to the user’s screen.
Your best bet is to have a minimalist design, which will look appealing across devices.
Website Design Tips You Can’t Ignore
You work hard to drive traffic to your website. You don’t want to lose that hard-earned traffic because you have a bad website design.
These website design tips show how important your design is to your business. You can increase conversions, keep people on your site longer, and create loyal customers just from your website. That’s how influential your site’s design is.
To stick with a poorly designed site can mean leaving money on the table. You can make the changes suggested here or hire a team of web design experts who can help you create a site that everyone will love. Contact us today to find out about our website design services.