If you’re about to launch your own business or if you’ve recently done so, you need to maintain a great online presence to boost brand awareness.
The right digital marketing tips can work wonders for the promotion of brand awareness as well as help your business remain competitive. As a small business owner, digital marketing is excellent for brand awareness. It is also essential for maximizing your online presence and the assets which contribute to your success.
It’s 2020, and digital marketing will be even bigger than it was in 2019. Are you ready to be a part of this phenomenon?
Take a look at the top seven digital marketing tips for your small business in 2020.
Digital Marketing Explained
This marketing strategy refers to the use of online marketing assets and efforts. Some great examples are social media marketing, blogging, and email marketing.
Some common digital marketing assets are your business website, logos, posts, product description, reviews, and social media pages. These are marketing tools that you can utilize online.
These are combined with digital marketing strategies. Some digital marketing strategies include paid search advertising, social media marketing, content marketing, and email marketing.
1. Digital Marketing Helps with Brand Identity
Using a steady and dependable brand identity for the promotion of your business makes for a more professional feel and also aids with attracting new customers
Your branding is all about the emotions and feelings evoked in people when they hear your company’s name. Your brand identity is your logo, brand name, as well as the design and aesthetics of your digital marketing assets.
2. Buyer Personal Identification
What does a customer look like when you imagine them searching for your product and services? By creating a brand persona, you are telling your ideal customer’s story. This can assist you in creating a website tailored for them.
You learn about your target customer by using a buyer persona so that you are better able to determine the type of things that they are looking for. You can then put those on your website.
3. Create Your Website Using CMS
You’ll need to create your own site. Use a content management system (CMS) to help you.
The majority of CMS gives you pre-made templates for your website that are either free or can be bought. You can then do customization of your brand. There are options, some affordable and some free, offered for various skills.
With your website created, the majority of CMS platforms will give you plug-ins to help maximize your search content. This will provide you with a better ranking on Google.
4. Get a Professional to Create Your Website
If you aren’t tech-savvy but need to create a website for your business using a freelancer or a top WordPress web design company is the way to go.
This can also be an option for small business owners who already have their website but need it to be updated to help boost their business’ Google ranking via SEO.
Remember that you need to collaborate closely with whoever is creating your website. Your site should reflect the core values of your business and should also show off your brand identity.
This means that it needs to have the right colors and images so that your customers can connect with your brand.
5. Use Social Media
Social media is your best friend as a small business owner. Once you’ve established your pages on various social media platforms, remember to address customers’ concerns by replying to their posts or direct messages. This improves credibility and responsiveness in the client’s mind.
If you are not quite the social media fan or aren’t technologically inclined, feel free to hire a social media manager. Their job will be to post regular content but also respond to followers and potential customers’ queries and concerns.
6. Incorporate Email Marketing Strategy
Once you’ve started to post regular content and build landing pages to capture email addresses, it’s only natural that you’re going to want to share these with prospective clients. A good way to do this is to build an email marketing strategy.
The key is not to send too many emails to your email list subscribers but just the right amount of content to foster knowledge and engagement.
To send your newsletter, especially if you’re new to this, consider using HubSpot or any other reasonable service to both create and send a professionally crafted email template. Some of these services allow you to follow open and click rates.
7. Get Testimonials
A happy customer reviewing your service or product or highlighting how awesome your company is on social media is a big help. Word of mouth also goes a long way as well. If a prospective client knows the customer in your review, they will feel more inclined to support your brand.
Encourage customers who send you positive feedback to share it on Google or your social media pages. Getting customers familiar with your social media account handles so that they can tag themselves with your product is a smart move.
Digital Marketing Tips Reviewed
Digital marketing took off in 2019, and it’s getting even bigger in 2020. Knowing the top digital marketing tips for 2020 will help to grow your small business.
Start by building your brand identity so that customers can get accustomed to and interested in it. Create a buyer persona by imagining how you’d cater to your ideal customer.
Launch your website. You can either do it by yourself or get a professional. Use social media to foster customer engagement and excellent customer service. Create an email list for your followers and customers. Get customers to post their reviews and positive feedback.
So create a strong online presence for your brand and target your customers via your website, email, and social media. Getting customers to review your product is also a great marketing strategy.
If you would like some help with building your website or marketing your business, feel free to contact us.