Only 58% of marketers believe they have a very successful strategy for generating user demand. Meanwhile, global digital revenues have exceeded $496 billion annually.

Despite the growing reliance companies have on digital marketing, many businesses are struggling to create successful campaigns. Here are the five elements you need to consider before going live with your next digital marketing campaign.

Following these tips will allow you to maximize your digital marketing budget. As you boost your ROI, you can set your business up for lasting growth.

Read on to learn more.

1. Personalization

As you develop your digital marketing strategy, it’s important to recognize your customers are individuals. As a result, they expect personalized interactions. In fact, over 80% of consumers say being treated like a person is important to winning their business.

Over 70% will get annoyed if you fail to personalize communications. Another 52% will turn to another brand if you fail to personalize your marketing materials.

Meanwhile, 50% will pay more for products and services if you provide personally relevant content. Already, 90% of marketers have seen a lift in results after personalizing their marketing materials. About 98% of marketers note personalization also advances customer relationships.

Building stronger relationships with your customers can turn brand trust into brand loyalty. You’ll have an easier time retaining customers long-term, leading to repeat sales. Your ROI will improve over time as a result.

Loyal customers are more likely to tell friends about your brand, leading to word-of-mouth marketing.

To personalize your next digital marketing campaign, research your target audience. Consider who they are, what problems they’re facing, and what they care about. Define distinct buyer personas based on:

  • Gender
  • Location
  • Age
  • Income
  • Marital status
  • Education
  • Hobbies
  • Interests
  • Pain points
  • Career

Consider the keywords each group uses to find your products and services online, too. You can use keyword research tools like SEMRush, Google Trends, Ahrefs, and Keyword Planner to build a list. Then, you can create personalized content to show consumers you understand their needs.

When consumers recognize you understand the problems they’re facing, they might feel more inclined to trust your brand. Empathizing with your customers can help you forge lasting connections. As brand trust grows, consumers might decide to give your business a chance.

2. Content Marketing

Content marketing will help consumers learn more about your business. They can then recognize your experience and expertise before learning to trust your brand.

You can use the keyword research you gathered to create different types of content, including:

  • Blog posts/articles
  • Videos
  • Webinars
  • Polls
  • Quizzes
  • eBooks
  • Infographics

Incorporating content marketing into your overall digital marketing strategy can help you generate leads and sales, too. End each piece of content you create with a call to action (CTA). Direct the reader to take the next step, such as contacting your business or shopping from your store.

When creating content for your website, focus on quality over quantity. Provide consumers with helpful tips and insights they can find anywhere else.

Don’t forget to personalize your content! Show readers you understand their experiences and pain points. Then, provide them with a helpful solution to the problem they’re facing.

Quality content will help consumers recognize you offer the products or services they need to solve their problems. In time, you could become a go-to resource or thought leader.

You can also use the content you create in other areas of your digital marketing strategy (like social media and email marketing).

3. Search Engine Marketing

Search engine marketing (SEM) can help you appear in front of consumers as they search for your products and services online. These consumers already have an initial interest in your offerings. You’ll likely find it’s easier to convert these consumers into leads and sales as a result.

Two main forms of search engine marketing are search engine optimization (SEO) and pay-per-click (PPC) advertising.


When consumers search for your product or service on Google, your website could appear as a result. SEO experts help maximize the likelihood your site will appear for relevant searches. Ranking at the top of a search engine results page will ensure consumers find your business before others online.

Higher rankings can help you generate brand awareness, website traffic, and leads.

You can optimize your website content for specific keywords to improve your search engine rankings.

To reach local consumers, you can target location-based keywords. Optimize your Google Business listing, too.

Consider working with a digital marketing agency that offers SEO services to boost your organic rankings.


While SEO is an organic SEM strategy, PPC is a paid advertising strategy. PPC ads can appear on Google search pages, other websites, and social media platforms. When a consumer clicks on an ad, they’ll reach a landing page on your website.

You can target consumers based on the keywords they use or demographics like location.

Digital ads can help you generate fast results. You can also use precise targeting and personalization to generate more leads or sales.

4. Social Media Marketing

Social media marketing is an effective means of engaging with your customers in real time. Start by reformatting your website content for specific social media platforms. Use live video sessions to answer questions and engage your audience.

As you begin using social media marketing, it’s important to keep up with the latest trends to remain relevant.

5. UX Web Design and Development

Before using the types of digital marketing mentioned above, update your website. Improving the user experience (UX) will encourage visitors to remain on and explore your site. If your site is slow or difficult to use, however, they’ll leave.

Strong web design and development can improve your digital advertising and SEO efforts.

Make sure to add more than one lead generation opportunity on your site. For example, you can use a lead magnet to encourage newsletter subscriptions or form submissions.

Constant Success: Upgrade Your Digital Marketing Campaign Today

A strong digital marketing campaign can help your business grow. Use these tips to give your campaigns the boost they need. Otherwise, consider partnering with an experienced digital marketing agency this year.

With help, you can ensure your company’s growth for years to come.

Eager to get started? We’re here for you.

Contact our team today to discover how we can strengthen your next project.