In online advertising, there are two giants that dominate: Google Ads and Facebook Ads. Both advertising platforms have the potential to increase your reach and drive significant traffic to your website, and many larger companies tend to use both. But not all of us...
With COVID-19 quarantines ongoing, more people are having to close up shop. If you don’t have a strategy for marketing your small business online, you could lose customers. With digital marketing, you can give your business the boost it needs. Over 85% of...
Every year, more people go online. If you aren’t already focusing some of your promotional efforts on digital marketing, there’s no better time to jump into the fray. There are around 227.5 million digital shoppers in the United States, a number expected...
Your online presence is a vital component of your brand’s image. A consistent and recognizable business attracts new customers and shows your current ones you’re serious about growing your company. However, in the early days of a business, it’s easy...
Did you know there are more than 1 million small businesses throughout Canada? This means there’s lots of competition no matter your industry. In order to be successful, you need to find ways to effectively grow your business. But this can be easier said than...
With the start of the new decade, businesses should expect a series of challenges in the year 2020. Even though businesses face challenges year in, year out, the ever-evolving technological advancements can bring about new challenges. As a business owner, you should...
Do you want to get more traffic to your website? Of course, we all do right? The two primary ways to bring more visitors to your website is through search engine marketing (SEO) strategies and pay-per-click (PPC) campaigns. Both are effective means of acquiring new...
One of the most successful ways marketers can reach potential customers online is through pay-per-click (PPC) advertising. A recent survey discovered that as many as 45% of small business currently utilize PPC in their marketing plans. And this doesn’t even...
