Feb 19, 2025 | Advertising
Running a Google Ads campaign can be an effective way to drive targeted traffic to your website, generate leads, and boost sales. However, if your Cost-Per-Click (CPC) is too high, it can quickly eat into your budget without delivering the desired return on investment... Feb 12, 2025 | Advertising
In the competitive world of digital marketing, getting a visitor to your website is only half the battle. Research shows that nearly 98% of first-time visitors leave without taking any action. This is where Google Ads retargeting comes into play. Also known as... Jul 17, 2023 | Advertising
In today’s highly competitive digital landscape, choosing the right advertising platform is crucial for the success of your business. Advertising platforms serve as the bridge that connects you with your target audience, allowing you to promote your products or... Dec 14, 2022 | Advertising, SEO
Only 58% of marketers believe they have a very successful strategy for generating user demand. Meanwhile, global digital revenues have exceeded $496 billion annually. Despite the growing reliance companies have on digital marketing, many businesses are struggling to... Aug 11, 2022 | Advertising
Over 90% of Canadians look online when searching for local businesses. Meanwhile, 65% of customers click on pay-per-click (PPC) ads. With PPC marketing, you can reach consumers searching for your business, too. You don’t have to develop your pay-per-click... May 5, 2022 | Advertising
What’s the first thing that comes to your mind when you think of an ad? Visuals! And that’s not surprising because they play an essential role in grabbing our attention, improving our experience, and making us react. Your ad copy, persuasive CTR, and... Apr 28, 2022 | Advertising
The internet is literally a sea of content with brands competing to be noticed. Marketing online can be a whirlwind of work and it can be a hard thing for many businesses to do. Today we are having a look at a method of marketing known as PPC, or pay per click, and... Jan 4, 2022 | Advertising
If you are a business owner looking for a way to grow your business presence online our PPC management Toronto services may be just what you need! PPC or pay-per-click advertising can be intimidating for new businesses because your marketing budget is so important,... Feb 19, 2021 | Advertising
In online advertising, there are two giants that dominate: Google Ads and Facebook Ads. Both advertising platforms have the potential to increase your reach and drive significant traffic to your website, and many larger companies tend to use both. But not all of us... Sep 7, 2020 | Advertising
With COVID-19 quarantines ongoing, more people are having to close up shop. If you don’t have a strategy for marketing your small business online, you could lose customers. With digital marketing, you can give your business the boost it needs. Over 85% of... Jul 12, 2020 | Advertising
Every year, more people go online. If you aren’t already focusing some of your promotional efforts on digital marketing, there’s no better time to jump into the fray. There are around 227.5 million digital shoppers in the United States, a number expected... May 19, 2020 | Advertising, SEO
Your online presence is a vital component of your brand’s image. A consistent and recognizable business attracts new customers and shows your current ones you’re serious about growing your company. However, in the early days of a business, it’s easy...
