If you are a business owner looking for a way to grow your business presence online our PPC management Toronto services may be just what you need! PPC or pay-per-click advertising can be intimidating for new businesses because your marketing budget is so important, especially in the early stages. PPC management services can help you make sure you are getting the most bang for your buck! Let’s take a look at exactly what PPC management is and how it can help your business.

What is PPC?

PPC stands for “pay per click” which is a paid form of advertising used on the internet. While there are many different types of PPC ads, the most common is perhaps search engine ads. Google pay-per-click ads bring customers who are already looking to purchase products similar to yours through a Google search to your website. Google pay-per-click ads account for 90 percent of all PPC marketing spend.

When a customer searches for specific keywords, your ad will appear alongside their search results on Google (or another search engine). The best part? You only pay for the ads that generate traffic i.e. you pay for each time a customer clicks your Google pay-per-click ads. In addition to search ads, other PPC advertising includes display ads and remarketing.

In order to gain good visibility on Google Adwords, companies bid on relevant keywords to gain ranking on search results. If you bid well enough on the keywords that your campaign is targeting, your company will be the first thing the customer sees when they use your keywords.

How Does PPC Drive Revenue and Traffic?

Because paid traffic is already interested in your products, you are more likely to achieve a higher return on investment with PPC advertising than through organic traffic. By selecting the right search keywords, crafting a click-worthy ad message, and putting together a high converting landing page, you are able to drive highly targeted leads to your website.

This means that even though you are spending money to generate this traffic, potential clients are exponentially more likely to make a purchase than organic traffic. In fact, 75 percent of traffic comes from the first results page of a search engine with most customers only comparing one or two companies before making a purchase.

PPC Pros

Some of the pros to running PPC campaigns include:

  • Successful keyword research and bidding will take you to the top of the search results instantaneously.
  • The average ROI is much higher than other forms of advertising with most companies generating an average of 50 percent ROI per campaign.
  • PPC pricing can be customized to fit your budget and adjusted as needed.
  • Keyword data can be used for SEO as well as PPC.
  • Through data tracking and record-keeping, PPC campaigns can inform your overall marketing strategy by providing actionable, real-time data.

PPC Cons

Some of the cons to running PPC campaigns include:

  • Long-term PPC campaigns can be costly if they are not targeted enough to paying customers.
  • Once you stop paying, your campaign disappears.
  • Pricing fluctuates based on industry and can be highly competitive. (Although this could be a benefit if you operate in a more fluid industry such as e-commerce or education.)
  • Requires constant upkeep or management.

PPC Pricing

That all sounds great, but how much will you actually have to pay for these campaigns? Google ad words pricing is based on the following formula:

CPC formula



Remember when we mentioned bidding before? This is where that bid comes into play. The bid represents the maximum amount you will pay per click. The actual price considers the quality score of your ad as well as the ad rank of the competitor who bid closest to you.

While the average cost-per-click (CPC) varies depending on the industry, in general, the average CPC is roughly $2 across all industries. It is important to know what the average benchmark is for your industry to ensure that you are not overpaying for your PPC campaign. A PPC management service can help determine what pricing is right for you.

Google adwords industry benchmark


PPC Management: Why You Need It!

If you are looking into investing in PPC advertising you may want to consider what benefits a management team can provide for you. PPC management can be time-consuming and tedious, however, a management service can take the nitty-gritty work off your hands so you can do more valuable things with your time.

As you build a PPC campaign, it is important to make sure that your efforts are not in vain. That means that everything in your campaign needs to be designed to attract your target audience from search engine keywords to the ad designs to the landing page the ad takes the customer to. With some of the best customer service in PPC management Toronto has to offer, our team is optimized to help new clients reach new customers, increase sales, track and report campaigns, and provide free keyword research and account setup!

Beyond the creation of a successful PPC campaign, a PPC management service will provide actionable insights that you can use to inform other business strategies such as SEO or even website design. They can also provide insights regarding your competitors which can help you identify missing opportunities in the market.

Finally, stay protected! Unfortunately, there is a lot of competition and fraud out there that can impact any part of your business. When you invest in PPC advertising, you want to operate under the understanding that while not all clicks will result in a purchase, about 50 percent should. Bots or competitors can waste your clicks causing you to pay for advertising that was not used. A PPC management service can provide you with access to fraud protection software that will block IPs that are invalid.

What are you waiting for? Jumpstart your business today with a PPC management plan that caters to you and your business!