Did you know there are more than 1 million small businesses throughout Canada? This means there’s lots of competition no matter your industry.

In order to be successful, you need to find ways to effectively grow your business. But this can be easier said than done.

One strategy you should definitely consider is posting ads on Facebook. This is a great way to grow your company. Keep reading to learn more.

Facebook Has a Massive User Base

First things first, Facebook has a huge user base. In fact, almost 2.5 billion people use the platform every month. So whether you sell shoes, own a restaurant, or offer software to other businesses, it’s simple: your audience is on Facebook.

You’ll be able to find interested customers on this platform. Facebook is the largest advertising platform to come out since online search.

Use Facebook to Generate Leads

For many businesses, lead generation is essential to their sales funnel. In order to make a sale, you need to first find qualified leads who are interested in your product or service.

By posting ads on Facebook, you have a great opportunity to find people who are ready to buy. In fact, there is an ad type called lead ads that allows Facebook users to input their information without having to type a single thing.

Their name, phone number, and email address will automatically populate with the click of a button.

Facebook Ads are Affordable

For many small companies, the cost is one of the most common barriers to entry when it comes to marketing. Budgets are often tight and most businesses don’t have huge sums of money just lying around to invest in brand awareness marketing.

This is another reason Facebook ads are a great option for small businesses: they’re affordable.

Imagine the cost of many other forms of marketing. Creating and running a TV commercial, placing a newspaper ad, and sending out direct mailers are all costly efforts.

Facebook ads, on the other hand, can be run for just cents per click. You also have great control over how much you spend. You can set up daily budgets so that you can be sure you won’t overspend.

And if you ever want to adjust these budgets, it’s simple. Facebook’s ad management tools are incredibly robust and easy to use.

The Targeting Capabilities Are Phenomenal

In most marketing channels, targeting is tough. For example, you can place a billboard in a certain geographic area, but there’s no way to only show it to people in certain age ranges, income levels, or based on their interests.

With Facebook, all of this targeting and more is possible. Here are some of the qualities you can use to target:

  • Gender
  • Age
  • Interests
  • Connections
  • Languages
  • Locations

So say you own a fast-casual pizza restaurant in Portland aimed at millennials. With Facebook ads, you can totally target based on location, age, and other applicable interests.

Say hello to finding your perfect customers and you won’t waste ad spend on people who aren’t interested.

Include Custom Calls to Action

If someone sees your ad, that’s a good start. But what’s next?

In order for someone to take the next step, you need to include a clear call to action. Whether you want them to call a sales rep, make an online purchase, or read a blog post, you should make this clear.

And Facebook ads make this super easy. You can choose from any of the following calls to action (CTA) options:

  • Learn More
  • Contact Us
  • Download
  • Sign Up
  • Get Started
  • Book Now

This way, it’s very clear to your audience what they should do.

Remarket to Previous Website Visitors

It’s a fact. Many customers aren’t ready to purchase after one visit to a website. This is especially true if your product is a little more costly.

Facebook ads allow you to easily interact with people who have previously come to your website.

Here’s a scenario that many visitors find effective. Say you sell rugs. Someone does a Google search for a bohemian rug and finds your site.

They spend some time scrolling, add a few options to their cart, but get interrupted and don’t finish their browsing.

Then, a few days later you remarket to them with an ad that reminds them of what’s in their cart and gives them a coupon code for 10% off.

Voila! You have a new customer.

Since one touchpoint isn’t enough for many customers, Facebook’s retargeting capabilities can be a total game-changer for small companies.

Facebook Ads Can Increase Word-of-Mouth and Referrals

Last but not least, Facebook ads are social. With the right mix of creativity and interest, people will share your ads with their friends. In some cases, they can even go viral.

If people see a great ad on Facebook, there’s also a big chance they’ll mention it to someone else, which is free advertising for you.

Posting Ads on Facebook: Final Thoughts

Now that you’ve read all about posting ads on Facebook, what’s next for your business? It’s time to create a plan to implement these strategies.

Think about your business goals and then figure out how Facebook ads could integrate into this strategy. With such a wide range of applications, Facebook is a great platform for many different industries.

Want some professional help in planning your social media marketing campaigns? Our team of experts is here to help. Contact us today to learn more.