Over 90% of Canadians look online when searching for local businesses. Meanwhile, 65% of customers click on pay-per-click (PPC) ads. With PPC marketing, you can reach consumers searching for your business, too.
You don’t have to develop your pay-per-click marketing strategy alone, though. Instead, consider requesting pay-per-click services this year.
On the fence about hiring a Google Ads Specialist to manage your pay-per-click campaign? Read on to discover the top benefits of choosing PPC marketing today!
1. Reach Ideal Customers
Remember, consumers are already searching for your products and services online. With traditional advertising services, anyone can see your ads. Unfortunately, not everyone will want or need your offerings.
You could waste valuable time and money trying to market your offerings to the wrong audience as a result.
With pay-per-click marketing, you can specify who you want to reach. For example, you can target a specific state, city, or radius around your store. You might want your ads to reach women versus men or a specific age group instead.
Specifying your target audience will allow you to create personalized ads. Personalization will ensure you appeal to your target audience’s distinct needs. They might feel more inclined to shop from your business if you understand their needs or pain points.
You can create a different pay-per-click campaign for each target audience, too.
If you’re new to pay-per-click marketing, you might struggle to pinpoint your target audience within the platform. Targeting that’s too narrow can cause you to miss opportunities. Targeting that’s too broad could cause you to waste money.
Before that can happen, consider looking into Google services. A professional PPC marketing team can specify each campaign’s targeting. As your campaigns continue to run, they can make changes to your targeting parameters to maximize your reach.
You can make sure to reach every customer who wants your offerings as a result.
2. Generate Immediate Results
With traditional advertising strategies like flyers and mailers, it can take time before you generate results. With magazine ads, you have to wait for the publication to approve, print, and distribute the magazine. Wasting valuable time could cause you to miss an opportunity to generate leads and sales.
Consider building a pay-per-click campaign instead. With PPC, you can ensure your ads go live within a few hours of creating your campaign.
It can take time for you to build your campaign, ad groups, and ads if you’re new to PPC marketing, though. Instead, request professional pay-per-click services. An advertising agency will have an efficient plan in place for developing your campaigns.
You won’t miss potential opportunities to generate brand awareness, website traffic, leads, or sales. Once your ads go live, consumers who search for your target keywords will begin viewing your ads. As they continue seeing your ads, brand awareness and recognition will grow.
As they visit your website to explore your offerings, they’ll learn more about your business, allowing brand trust to grow, too. You’ll have an easier time generating leads or potential sales as a result.
3. Remain Competitive
Chances are, your competitors are already using search engine marketing services like search engine optimization and PPC. If your competitors rank at the top of search engine result pages, they’re reaching your potential customers first. You might lose the chance to generate fresh sales as a result.
Instead, consider hiring an agency to develop your first pay-per-click campaign. With help, you can start appearing on the first page of search results. Appearing on the top of the first page will ensure consumers have an easier time finding your brand.
4. Gather Helpful Data
With print advertising options, you can struggle to gather helpful insights regarding your advertising efforts. For example, you might find it difficult to determine which website visitors found your site through a flyer. With pay-per-click marketing, you can start gathering helpful data.
With PPC advertising, you can learn more about who your customers are, including their location, age group, and search terms. Understanding what keywords they use to find your business can benefit your SEO efforts. You can start creating blog content based on the search terms your customers use the most often.
Then, you can start appearing for those searches, leading to more website traffic.
You can also use the data from your campaigns to make adjustments to your campaigns. A successful ad campaign can help your ROI improve over time.
5. Boost SEO Rankings
Although there is no direct link between paid advertising and organic rankings, PPC marketing can indirectly benefit your SEO marketing efforts.
You can use your PPC ads to begin generating more website traffic. Over time, Google will notice you’re attracting new visitors to your site. Then, it might decide to boost your organic rankings.
Higher rankings can help you generate more brand awareness and website traffic. You’ll have an easier time attracting new customers to your business as a result.
6. Maintain Control
Once you create and print a flyer or mailer, you can’t make changes to your ad. With PPC marketing, you can maintain control every step of the way.
For example, you can make changes to your targeting parameters to ensure you maximize your reach. If your ads aren’t generating clicks, you can change the ad language instead. Each improvement can benefit your ROI and business in the long run.
7. Boost Your ROI
Paid advertising can generate a 200% ROI rate. If you’re struggling to generate sales, consider requesting Google services this year. You can use text and display ads to generate more website traffic without overspending on advertising.
Remember, your PPC marketing team will also review the data from your campaigns to improve them over time. Each improvement can help you generate more leads and sales. Over time, your ROI will continue to rise, allowing your business to grow.
Start Using Pay-Per-Click Services to Experience These Benefits Today
Don’t miss an opportunity to experience business growth. Instead, consider requesting pay-per-click services this year. With PPC marketing, you can reach more customers without wasting time or money.
Instead, you can maximize every chance to reach customers online.
Need help with your first pay-per-click campaign? We’re happy to lend a hand. Contact us today to get started.