Jul 12, 2020 | Advertising
Every year, more people go online. If you aren’t already focusing some of your promotional efforts on digital marketing, there’s no better time to jump into the fray. There are around 227.5 million digital shoppers in the United States, a number expected...
May 19, 2020 | Advertising, SEO
Your online presence is a vital component of your brand’s image. A consistent and recognizable business attracts new customers and shows your current ones you’re serious about growing your company. However, in the early days of a business, it’s easy...
May 10, 2020 | Advertising
Did you know there are more than 1 million small businesses throughout Canada? This means there’s lots of competition no matter your industry. In order to be successful, you need to find ways to effectively grow your business. But this can be easier said than...
Feb 23, 2020 | Advertising, SEO
With the start of the new decade, businesses should expect a series of challenges in the year 2020. Even though businesses face challenges year in, year out, the ever-evolving technological advancements can bring about new challenges. As a business owner, you should...
Dec 9, 2018 | Advertising, SEO
Do you want to get more traffic to your website? Of course, we all do right? The two primary ways to bring more visitors to your website is through search engine marketing (SEO) strategies and pay-per-click (PPC) campaigns. Both are effective means of acquiring new...
Jul 18, 2018 | Advertising, SEO
One of the most successful ways marketers can reach potential customers online is through pay-per-click (PPC) advertising. A recent survey discovered that as many as 45% of small business currently utilize PPC in their marketing plans. And this doesn’t even...