Did you know that your website design can have a huge impact on your Toronto business revenue both online and offline? Today, there are more customers online than offline. These customers use online tools such as search engines, mobile apps, websites, and shopping tools to make purchase decisions in any industry.
On average, customers only visit one or two websites before making a purchase decision. This means that your website needs to entice the customer right from the search results page and hold their attention once they arrive on your web page. In this article, we are going to cover the reasons why your business can benefit from the best web design Toronto has to offer.
Improve Your Visibility (SEO)
If you want to attract customers to your website, you will need to make sure that they can find you. Did you know that over 70% of online traffic is through Google with over 50% of those searches for local businesses? That is a huge market resource that you want to have access to. That is why you should be optimizing your small business web design for Toronto traffic. Up to 72% of local business searches lead to in-store visits.
Now imagine that you have a great website but it is buried on page three of the Google results. With most customers only viewing a few companies before visiting a store, your website is not doing much for your business. That is where a professional, affordable web design company comes in. A professional company can make sure that your website is optimized for search engines (SEO) for both paid and organic traffic. In turn, your online and in-store audience will begin to rise. It might take some time, but most companies see a substantial return on investment (ROI) in as little as one year.
Improve Your Credibility
Did you know that 38.5% of consumers judge a website in the first few seconds of getting to the landing page? That also means that they are judging your brand based on the layout of their website. 38% of consumers will stop interacting with a poorly designed website. Every second it takes for a web page to load, a website loses 20% of traffic. If a website is consistently loading slowly, up to 40% of consumers will choose a competitor to shop with, both in-store and online. Consumers trust businesses more if they provide an enjoyable online experience.
In addition, companies that only provide one payment option, especially PayPal only, are considered less trustworthy than sites with multiple payment options. Finally, over 50% of traffic comes from mobile devices with over 80% of eCommerce purchases originating from mobile devices.
All these factors contribute to the credibility of your business itself. If a consumer does not trust your business online, they will never make it to your store. According to experts, 75% of a website’s credibility comes from design. This also holds true for print advertising. Most consumers look up local companies online after seeing a print ad to determine credibility before visiting the store. Optimizing your web design and boosting its performance through professional services can push your web design to communicate the validity of your business to potential customers.
Improve Website Traffic Leads and Conversions
The best website marketing strategy uses a mixture of organic and paid traffic to bring leads to their website. A professional web design company knows exactly what to do for your business to drive traffic to your website and ultimately your store. The bottom line is, if customers aren’t seeing your website, you aren’t getting conversions.
A professional web design company will do the research for you to determine what your customers are looking for to promote traffic that is actually interested in your products. This improves leads coming from organic search traffic. In fact, businesses that have blogs get 67% more leads than those that don’t.
Consistent branding increases conversions by up to 33%. That can amount to hundreds of thousands of dollars for a small business.
Improve Online and Offline Revenue
In the end, increasing traffic through clicks and conversions will increase revenue. The longer a customer spends on a website, the more chance they have of making a purchase. In addition, the more you direct customers to your store, the more foot traffic you will get. When a customer takes the time to visit your store after visiting your website, they are more likely to make an in-store purchase.
Let Someone Else Take Care of Maintenance
Finally, one of the best things about hiring a professional for small business web design in Toronto is that you will have more time to focus on other areas of your business. A professional will not only optimize your website but also maintain it.
There is no end to creating a website. Internet and consumer trends change daily, so should your website. In addition, technology is not stagnant, your website is always at risk of malfunctions. A professional company can perform daily malware scans, cloud backups, uptime monitoring as well as keep the site’s software up to date.
If you are looking to grow your business, you can’t afford to let your website struggle. It is a simple fact supported by intense research and tried and true methodologies that businesses are more successful in today’s market with a well-designed website. It doesn’t matter if you are a multi-billion dollar company or a small local business, over 70% of your traffic comes from some form of online interaction with your customers. But you don’t have to figure it all out yourself. Reach out to nuBranch Media today to discuss our web design services that can push your business over the top.